Web Developer & Email Marketing Specialist
https://www.bluebombers.com/
- 12 Time Grey Cup Champions, the Winnipeg Blue Bombers are a professional football team, currently members of the West Division of the Canadian Football League (CFL).
- Responsible for maintaining the bluebombers.com and thebomberstore.com as well as deploying digital marketing campaigns.
- Used production tools and content management services such as WordPress, Yoast SEO, Shopify, JIRA and Basecamp. Created and maintained web pages, blog posts and other parts of the wordpress site and shopify store.
- Created interactive digital campaigns for fans, working with sponsors to create digital ads and experiences with software such as Wayin Digital Marketing Platform.
- Developed brand and marketing strategy online, search engine optimization and digital advertising techniques.
- Used reports and marketing strategies to deploy different targeting campaigns with programs like Neolane and Adobe Campaign.
- Collaborated with the marketing team in regards to traditional marketing techniques.Maintained bluebombers.com and thebomberstore.com, crafting digital marketing campaigns and interactive fan experiences.