Web Developer & E-commerce Specialist
https://homerunsports.com/
Home Run Sports Sports is Canada’s largest provider of institutional and team sporting equipment, apparel and accessories. With over 200 employees, 10 locations across Canada and a growing ecommerce platform, Home Run Sports Sports is focused on providing multi-brand solutions for all of their customers.
Responsible for maintaining HomeRunSports.com, Kahunaverse.com and Kvgear.ca as well as deploying digital marketing campaigns.
Worked as a ecommerce specialist and web administrator of a wordpress site and magento store. Created and modified web pages, blog articles and other aspects of the wordpress site and magento store. Implemented mobile responsive design. Created interactive digital campaigns and stores for fans, working with sponsors and partners like the University of British Columbia Thunderbirds, University of Manitoba Bison’s and the Canadian Football League (CFL). Responsible for SEO strategy and customer acquisition techniques.
Used production tools and content management services such as WordPress, Yoast SEO, Microsoft Teams and Basecamp. Developed brand and marketing strategy online, search engine optimization and digital advertising techniques. Used reports and marketing strategies to deploy different targeting campaigns.
Collaborated with multiple departments in regard to digital marketing efforts or web requests. Lead ongoing best practices and high impact SEO activities associated with digital properties. Pursue the most innovative and cost-effective online solutions (mobile, social, web and ecommerce) to meet business needs. Helped building and designing email marketing campaigns with Mailchimp.