Senior Web Developer + Digital Marketing Specialist
https://biotheron.com/
As a Senior Developer at Biotheron., I have played a pivotal role in the development and maintenance of Biotheron.com & several of their associated properties. My key contributions include:
• Leading web development team and maintenance using WordPress, including design, plugin management, and performance optimization. Directly mentored, managed and worked with other web developers, digital marketers and customer service roles.
• Implementing digital marketing strategies, leveraging tools like Google Analytics, Ahrefs, and Klaviyo for enhanced search performance and customer engagement.
• Optimizing e-commerce platforms in collaboration with customer service and fulfillment teams, focusing on conversion rate improvement and visitor engagement.
• Managing continuous integration and version control for streamlined code deployment across various environments.
• Demonstrating proficiency in web development technologies such as JavaScript, PHP, and CSS, along with skills in Canva and social media marketing.
• Utilizing AWS services (S3, RDS, EC2, Elastic Beanstalk, Route 53) for efficient web hosting and maintenance. My role involves a deep understanding of web analytics, marketing automation, SEO, and creative problem-solving to ensure optimal web presence and user experience.